effective strategy = winning outcomes


Our Work

Cherish Every Child / Read! Reading Success by 4th Grade

Cherish Every Child / Read! Reading Success by 4th Grade

Developed identity and communications materials for the Reading Success by 4th G…

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Stay in School Campaign

Stay in School Campaign

Designed the brand identity, created all communications materials and engaged ar…

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Loomis Lakeside at Reeds Landing

Loomis Lakeside at Reeds Landing

Launched and executed a rebranding initiative introducing a new name for the for…

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Bay Path University

Bay Path University

Initiated and coordinated all media outreach for launch of Bay Path College’s on…

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United Way of Pioneer Valley

United Way of Pioneer Valley

Worked with United Way staff to develop a fresh brand for the annual campaign an…

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The Big E - Marketing

The Big E - Marketing

Developed a new campaign each year over a 10-year period, building on the tradit…

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Springfield Unity Festival

Springfield Unity Festival

Developed the brand, coordinated communications and, working with strategic part…

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Egan, Flanagan & Cohen

Egan, Flanagan & Cohen

Conceived, designed, developed content and launched comprehensive new website an…

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Springfield Technology Park

Springfield Technology Park

Developed a new identity and related marketing materials for Technology Park.

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King & Cushman

King & Cushman

We developed a new identity, inclusive of logo and core message; strategically u…

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Friends of the Homeless

Friends of the Homeless

Helped develop new public outreach for the organization through media and politi…

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HAPHousing

HAPHousing

Responsible for all public relations outreach for the agency; also produce video…

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Foreclosure Prevention Center of Western Mass/HAPHousing

Foreclosure Prevention Center of Western Mass/HAPHousing

Created an identity for a new state program administered by HAPHousing rendered …

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City2City Greater Springfield

City2City Greater Springfield

Have designed, maintained and developed content on a regular basis for City2City…

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The Willie Ross School for the Deaf

The Willie Ross School for the Deaf

Performed a comprehensive repositioning of the school through the development of…

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Easthampton Savings Bank

Easthampton Savings Bank

Helped the bank overcome widespread community opposition of its plan to raze two…

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Putnam Vocational High School

Putnam Vocational High School

The video was designed to promote the four-year-old Putnam Precision Manufacturi…

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Stop Access Springfield Coalition - Gandara Center

Stop Access Springfield Coalition - Gandara Center

Developed a strategy and a range of communications materials for the Stop Access…

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Westmass Development

Westmass Development

Developed a new logo for both Westmass and its major development project, Ludlow…

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Hatikvah Holocaust Education Center

Hatikvah Holocaust Education Center

Developed a family of print marketing materials for the organization.

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Building a Better Workforce

Building a Better Workforce

Developed a range of print materials highlighting the importance of early educat…

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Wilbraham & Monson Academy

Wilbraham & Monson Academy

Provide ongoing public relations services and media outreach to the school, unde…

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Pecoy Homes

Pecoy Homes

Developed a communications strategy as part of the approval process for the Ceda…

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Extreme Makeover: Home Edition

Extreme Makeover: Home Edition

Served as communications director and liaison for the Hill Family/Pecoy Extreme …

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Friendly Ice Cream Corporation

Friendly Ice Cream Corporation

Assisted the company with communications during its transition from a publicly-t…

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The MacDuffie School

The MacDuffie School

Worked with senior management on internal and external communications announcing…

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Springfield Wire

Springfield Wire

Succumbing to market forces requiring the manufacturing of their product oversea…

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Steve Spelman

Steve Spelman

Introduced a political newcomer in a five-candidate Democratic Primary field thr…

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Western Massachusetts Network to End Homelessness

Western Massachusetts Network to End Homelessness

Helped organize a major event, produced supporting print materials, served as li…

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Universal Plastics

Universal Plastics

Handled all media outreach for the sale of a second-generation manufacturing com…

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Community Foundation of Western Massachusetts

Community Foundation of Western Massachusetts

"Legacy" is a video produced for the Community Foundation designed to encourage …

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The Big E - Extension

The Big E - Extension

Eastern States Exposition sought West Springfield government approval of a plan …

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Northeast Group

Northeast Group

Providing strategic guidance and communications services to a development entity…

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Wild Apple Design Group

Design created by our strategic partner
Wild Apple Design Group