effective strategy = winning outcomes


The Willie Ross School for the Deaf

Performed a comprehensive repositioning of the school through the development of a new core message/tagline, new collateral materials, new video, establishment of a new public relations program, complete rebuild of a new website and launch of a "President’s Blog."

The Challenge

The school needed to increase its presence among referral sources and parents to assure its programs and model for educating the deaf are sustained. The school had a first-generation website, no core message and dated marketing materials.

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Wild Apple Design Group

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Wild Apple Design Group