Strategic Planning

PRA develops communications programs only after planning and developing specific criteria and targeting.

EDC -  Coordinated and executed the strategic planning exercise, including focus group facilitation and creation of communications materials for the EDC, the region's lead economic development organization.

Building a Better Workforce Coalition - Helped launch and brand the initiative as an outgrowth of a Davis Foundation, Regional Employment Board and EDC alliance.

Foreclosure Prevention Center of Western Massachusetts - Developed the "There's Hope" campaign - a comprehensive strategic communications strategy including outdoor, web, and public relations executions in launching the Commonwealth of Massachusetts - backed foreclosure prevention campaign.

Regional Employment Board of Hampden County - provides strategic communications services to the area’s lead organization in workforce development.