Communicating During COVID-19

As a result of the COVID-19 pandemic, many organizations have had to dramatically adjust how they serve their constituents, or rethink their model and delivery system. We have worked with a number of organizations to respond swiftly, using an array of communications to help build new platforms and launch new services, adjusting to new realities.

Some examples:


Community Foundation of Western Massachusetts

COVID-19 Response Fund for the Pioneer Valley

Helped to launch the fund through press outreach and the engagement of media partners.

WWLP-22 News Partnership - Public Service Announcement

COVID Response Fund Established Press Release (1,824.42 KB)
CFWM Makes $700K in Grants Through COVID Fund (1,866.36 KB)
Fund Grows to $3M; Awards $1M in Grants to Nonprofits (1,869.55 KB)

Behavioral Health Network

BHNTeleCare

The pandemic resulted in BHN discontinuing in-person therapy sessions, converting all therapy over a secure internet connection or the phone. We developed a new brand promoting the service, BHNTeleCare, revising website, print ads and producing an explainer video.

 

TeleCare Explainer Video


Public Health Institute of Western Massachusetts

413Cares Online Resource & Blink Your Light Campaign

Helped to establish a new, first-of-its-kind, online resource portal, 413Cares, through establishing the brand, developing outreach materials for partner organizations and executing community, political and media outreach. Also helped the organization launch BLINK YOUR LIGHT campaign, showing collective gratitude to the region's healthcare workers, with creation of brand and press outreach.

22 News InFocus Segment on 413Cares

BLINK YOUR LIGHT for Healthcare Workers Kicks Off (165.49 KB)

The Loomis Communities

Developed a new TV campaign acknowledging the importance of community and staying safe during the pandemic.


413families Texting Program

We manage the community texting program, and have developed targeted content to help our nearly 4,000 participating families as they find themselves home schooling their children.

InFocus Segment: 413families

Share Project