The Loomis Communities

Our agency provides comprehensive public and media relations services for The Loomis Communities and has developed a television advertising package presenting The Loomis Communities and its three local affiliates as the premier Pioneer Valley resource for retirement living.

In addition to providing comprehensive public relations services, PRA has developed a social media campaign featuring video vignettes challenging perceptions that retirement communities can be sedentary places to live. Analytics from the release of the videos indicate the target market in the broad geography of the three affiliate communities in Western Massachusetts have viewed the videos.

Loomis Videos

Press Coverage

Media Coverage

Share Project


Video Strategic Positioning Public Relations