effective strategy = winning outcomes


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May 10, 2013

Marketing Ideas.... From Thin Air

There’s a funny television ad for AT&T with an adult sitting in what looks like …
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 Recent Projects

  • Doherty, Wallace, Pillsbury & Murphy

    Creating marketing materials for one of the largest law firms in Western Massachusetts

  • Stay In School

    Designed the brand identity and created all communications materials for the United Way of Pioneer Valley/Springfield Public Schools community initiative.

  • The Big E

    A decade of experience providing creative direction for the Fair's fall campaign

  • Cherish Every Child

    Developed a comprehensive communications presence for the Davis Foundation-inspired early education initiative

  • Extreme Makeover: Home Edition

    Provided regional media relations support as liaison for the network show

  • Springfield Technology Park

    Repositioning and rebranding initiatives for a technology and real estate asset

  • The Willie Ross School for the Deaf

    From concept to design and content development, rebuilt the school’s new website

  • Read! Reading Success by 4th Grade

    Developing communications to advance a community literacy initiative (Read!)

  • King & Cushman

    Developed a comprehensive new identity for this third-generation insurance agency

  • A Day in the Life of Springfield’s Children

    Conceived and executed “A Day in the Life of Springfield’s Children” photo project, raising awareness of the Cherish Every Child initiative


Four-time winner of the Summit International Creative Award

Featured Videos

HAPHousing : Home

Friends of The Homeless : Rescue Me

Putnam Machine Technology : A Bright Future



Strategic Communications

Paul Robbins has been in the communications business for over two decades, designing and executing strategies that realize positive outcomes for the organizations with which he and his team collaborate. Paul Robbins Associates has produced winning results in the positioning of products, services, events, public policy initiatives and development projects for both profit and nonprofit entities.

Public Relations
Crisis Communications
Identity/Strategic Positioning
Public Policy/Approvals
Video
Web/Blog/Social Media

Our Work


Paul Robbins Associates, Inc.

85 Post Office Park | Wilbraham | MA | 01095 | Phone: (413) 682-0002

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Wild Apple Design Group

Design created by our strategic partner
Wild Apple Design Group