effective strategy = winning outcomes

Our Company

Strategic Communications

Effective Strategy = Successful Outcomes

Paul Robbins Associates, Inc. is a Western Massachusetts-based strategic communications agency that provides public relations, marketing and crisis communications services; online content management and website redesign strategy; and award-winning video presentations, all designed to help tell your story and achieve successful results.

About Paul

image_1.jpgPaul Robbins has been successful in the communications business for over two decades by designing and executing strategies that realize positive outcomes for the organizations with which he and his team collaborate. 

Paul began his career as a political consultant during which time he advised dozens of winning campaigns including several historic upsets. In the 1980s, he formed the FitzGerald & Robbins, Inc. advertising and public relations agency where he developed award-winning and attendance-breaking ad campaigns for The Eastern States Exposition.

In 2005, Paul started Paul Robbins Associates where he has produced winning results in the positioning of products, services, events, public policy initiatives and development projects for both profit and nonprofit entities. His communications strategies on issues such as education and housing have earned international creative recognition.

Community involvement in promoting understanding, unity and the creation of a better future for young people are a particular focus for Paul, who is involved in the following organizations and initiatives.

  • National Conference for Community and Justice (NCCJ)
    Western Massachusetts Board Chair
  • Community Foundation of Western Massachusetts
  • City2City Greater Springfield
    member, planning committee
  • Springfield Business Leaders for Education (SBLE)
  • Interfaith Council of Western Massachusetts
  • Paul is also a member of the Board of Directors, and currently Board Chair, of the Massachusetts Municipal Wholesale Electric Company (MMWEC)

Wild Apple Design Group

Design created by our strategic partner
Wild Apple Design Group