effective strategy = winning outcomes


Our Company

Strategic Communications

Effective Strategy = Successful Outcomes

Paul Robbins Associates, Inc. is a Western Massachusetts-based strategic communications agency that provides public relations, marketing and crisis communications services; online content management and website redesign strategy; and award-winning video presentations, all designed to help tell your story and achieve successful results.

About Paul


image_1.jpgPaul Robbins has been successful in the communications business for over two decades by designing and executing strategies that realize positive outcomes for the organizations with which he and his team collaborate. 

Paul began his career as a political consultant during which time he advised dozens of winning campaigns including several historic upsets. In the 1980s, he formed the FitzGerald & Robbins, Inc. advertising and public relations agency where he developed award-winning and attendance-breaking ad campaigns for The Eastern States Exposition.

In 2005, Paul started Paul Robbins Associates where he has produced winning results in the positioning of products, services, events, public policy initiatives and development projects for both profit and nonprofit entities. His communications strategies on issues such as education and housing have earned international creative recognition.

Community involvement in promoting understanding, knowledge and unity are a particular focus for Paul, who is involved in the following organizations and initiatives:

City2City Greater Springfield
Member of the Planning Committee, author of City2City Pioneer Valley blog

Massachusetts Municipal Wholesale Electric Company (MMWEC)
Served for 13 years as a governor-appointed member (three years as Chair) of the MMWEC Board (served under Massachusetts Governors Paul Cellucci, Mitt Romney and Deval Patrick)

Springfield Unity Festival
Member of the 2014 Leadership Team; Co-Chair of the 2015 Leadership Team

National Conference for Communities and Justice (NCCJ) (2000-Present)
Member, past Chair of Western Massachusetts Board (2009-2013), Co-Chair of Combined Hartford-Western Massachusetts Board (2013-2014)

Healing Racism Institute of Pioneer Valley (2011-Present)
Founding member, member of Steering Committee, Communications Committee and Alumni Committee

Community Foundation of Western Massachusetts
Volunteer

Springfield Business Leaders for Education (SBLE)
Member

Interfaith Council of Western Massachusetts
Member

Media Commentator/Spokesman
Provide regular commentary on public policy and political issues for broadcast television stations and other media outlets



Wild Apple Design Group

Design created by our strategic partner
Wild Apple Design Group