The Big E - Extension

Challenge

The Eastern States Exposition sought West Springfield government approval of a plan to expand the Fair from a 12-day, two-weekend format to a 17-day, three-weekend event to ensure the Fair’s future economic viability.

Result

We were engaged to develop a comprehensive community relations strategy, along with senior management at the Exposition, that led to town approval of the extension.

Information Sheet

Questionnaire

Questionnaire

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Public Policy Crisis Communications