With the increasing commoditization of the communications business (read PRA blog entry), Paul Robbins Associates starts and focuses its work on the development of a strategy designed to accomplish your mission. We think it really is as simple as that. Determine the goal, study the marketplace, develop the strategy, execute, win the day.
 
We have been winning the day for those we collaborate with—starting with historic upsets in political campaigns engineered by Paul Robbins when his consultancy was first started. Later, as a partner in FitzGerald & Robbins, Paul’s role as creative director of agency client Eastern States Exposition (The Big E) led to record-setting attendance and international creative recognition for the iconic event. More recently, Paul Robbins Associates conceived and executed a community texting campaign, 413families/familias, that has garnered national attention, and designed communications for an early literacy initiative that led to multiple-year recognition by the National Civic League's All-America City award.

Our strategies and executions of communications (and the marketing commodities that have helped our clients succeed) have been recognized multiple times—from the American Association of Political Consultants, the International Association of Fairs and Expositions and the Summit International Creative Awards.
 
We know how to tell a story, how to execute a game plan with relentless discipline, to raise awareness of a product, change the fortunes of an organization’s image, gain widespread support for a new public initiative. In short, we know how to win.