Strategic Communications
Effective Strategy = Successful Outcomes

Paul Robbins Associates, Inc. is a Western Massachusetts-based strategic communications agency that provides public relations, marketing and crisis communications services; online content management and website redesign strategy; and award-winning digital, video and print communications, all designed to help tell your story and achieve successful results.

Paul Robbins
Paul Robbins

With the increasing commoditization of the communications business (read PRA blog entry), Paul Robbins Associates starts and focuses its work on the development of a strategy designed to accomplish your mission. We think it really is as simple as that. Determine the goal, study the marketplace, develop the strategy, execute, win the day.
We have been winning the day for those we collaborate with—starting with historic upsets in political campaigns engineered by Paul Robbins when his consultancy was first started. Later, as a partner in FitzGerald & Robbins, Paul’s role as creative director of agency client Eastern States Exposition (The Big E) led to record-setting attendance and international creative recognition for the iconic event. More recently, Paul Robbins Associates conceived and executed a community texting campaign, 413families/familias, that has garnered national attention, and designed communications for an early literacy initiative that led to multiple-year recognition by the National Civic League's All-America City award.

Our strategies and executions of communications (and the marketing commodities that have helped our clients succeed) have been recognized multiple times—from the American Association of Political Consultants, the International Association of Fairs and Expositions and the Summit International Creative Awards.
We know how to tell a story, how to execute a game plan with relentless discipline, to raise awareness of a product, change the fortunes of an organization’s image, gain widespread support for a new public initiative. In short, we know how to win.

We Care About Community

Revitalize CDC
Paul provides pro bono communications to Revitalize CDC, a local nonprofit that rehabilitates homes in distressed neighborhoods.
It's not all about business. PRA believes in rolling up our sleeves and being agents of change. Understanding our common humanity and building deeper bonds of unity in our community informs our consultancy and inspires our work every day.

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