Easthampton Savings Bank

Helped the bank overcome widespread community opposition of its plan to raze two antique homesteads in Westfield, Massachusetts; helped develop a strategy to renovate one of the homes for use as the branch office; handled all outreach and communications.

The Challenge

This growing and highly regarded community bank met stiff opposition in Westfield, Massachusetts when it planned to raze an antique homestead to construct a new branch bank.

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Public Policy Crisis Communications