Home Grown Springfield

Challenge

To raise awareness, develop a name and brand for a $21 million first-of-its-kind in the nation culinary and nutrition center that provides up to 60,000 meals daily to Springfield Public Schools.

Result

Project was announced to public and press garnering support; managed a brand and identity process that engaged Springfield high school visual arts students; launched brand; assisted on community celebration opening the facility that engaged key stakeholders and regional press.

TaMya Romero, a student in the Putnam Design and Visual Arts program, created the winning Home Grown Springfield logo design. The design process involved 72 Putnam students.

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