Fresh Paint Springfield
PRA was engaged to coordinate all media outreach and media partnership in promoting the inaugural public mural festival to transform nine exterior building walls into vibrant urban art. Services included launch press conference, comprehensive media outreach resulting in broad coverage, viewed by over 1.5 million media consumers; helped to establish media partnership— on air promotion— with WWLP-TV22.
Media Partnership with WWLP-22News
MassLive: Fresh Paint to be first-ever mural festival in downtown Springfield
NEPM: Mural Project Aims To Coat Walls And Change Perceptions In Springfield, Mass.
