Public Health Institute of Western Massachusetts

Designed and executed a process to discover a new name for the organization; undertook and executed a new brand representation and supporting materials. Planned and executed a public launch of the new name and brand. Coordinated and executed a strategy to engage Massachusetts legislators; and develop strategy for ongoing press and media outreach designed to raise profile of the organization.

22 News InFocus Segment on 413Cares 

Blink Your Light for Healthcare Workers Campaign

Brand Video

Brochure (4,699.36 KB)
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Identity/Strategic Positioning Graphic Design Video Writing Website